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~person:"Albinsson, Pia A."
~person:"Dholakia, Nikhilesh"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketingtheorie
14
Marketing theory
13
Consumer behaviour
4
History of economic thought
4
Marketing
4
Ökonomische Ideengeschichte
4
Theorie
3
Theory
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Customer attitude
2
Customer integration
2
Customer value
2
Economic liberalism
2
Einzelhandel
2
International marketing
2
Internationales Marketing
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Kundenintegration
2
Kundenwert
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Relationship marketing
2
Retail trade
2
Retailing
2
Service logic
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Service-Dominant Logic
2
Service-dominant logic
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Value co-creation
2
Value creation
2
Wirtschaftsliberalismus
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macromarketing
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neoliberalism
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Aufsatzsammlung
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Brand experience
1
Brand management
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Critical Management Studies
1
Critical management studies
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Criticism
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Customer behaviour
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Customer satisfaction
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Albinsson, Pia A.
Dholakia, Nikhilesh
Tadajewski, Mark
15
Maclaran, Pauline
8
Foxall, Gordon R.
5
Aaker, Jennifer
4
Belk, Russell W.
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kravets, Olga
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Parsons, Elizabeth
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Arnould, Eric J.
3
Bajde, Domen
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Fitchett, James A.
3
Gierl, Heribert
3
Hill, Ronald Paul
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Schwarzkopf, Stefan
3
Verhoef, Peter C.
3
Agarwal, James
2
Albers, Sönke
2
Andreini, Daniela
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Bagozzi, Richard P.
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Bearden, William O.
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Bettany, Shona
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Bode, Matthias
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Bradshaw, Alan
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Canniford, Robin
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Chelekis, Jessica
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Cluley, Robert
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Dannewald, Till
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Denegri-Knott, Janice
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Dholakia, Utpal M.
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International journal of retail & distribution management
1
The SAGE handbook of marketing theory
1
The journal of consumer marketing
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ECONIS (ZBW)
4
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1
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
2
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
3
Technology, consumers, and
marketing
theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
4
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
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