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~person:"Alby, Tom"
~person:"Jerath, Kinshuk"
~person:"Schmidt, Torsten"
~subject:"Informationsverhalten"
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Alby, Tom
Jerath, Kinshuk
Schmidt, Torsten
Dimpfl, Thomas
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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2
Exclusive Display in Sponsored Search Advertising
Jerath, Kinshuk
-
2015
instance,
Google
, Yahoo! and Bing are experimenting with auction mechanisms in which each advertiser can bid to be displayed …
Persistent link: https://www.econbiz.de/10013038015
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3
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
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