//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alby, Tom"
~person:"Jerath, Kinshuk"
~subject:"Competitive strategy"
~subject:"sponsored search advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Google"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Competitive strategy
sponsored search advertising
Suchmaschine
18
Internet marketing
15
Online-Marketing
15
Search engine
15
Advertising effects
9
Werbewirkung
9
Advertising
8
Werbung
8
Consumer behaviour
6
Konsumentenverhalten
6
Auction theory
4
Auktionstheorie
4
Ranking
4
World Wide Web
4
Information behaviour
3
Informationsverhalten
3
Web Site
3
Branche
2
E-commerce
2
Economic sector
2
Einzelhandel
2
Electronic Commerce
2
Game theory
2
Internet-Auktion
2
Online auction
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Retail trade
2
Spieltheorie
2
game theory
2
position auctions
2
1971-2005
1
Asymmetric information
1
Asymmetrische Information
1
Betriebliches Informationssystem
1
Business intelligence system
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Alby, Tom
Jerath, Kinshuk
Sayedi, Amin
2
Anderson, Chris K.
1
Baghaie, Marjan
1
Büttner, Karsten
1
Chatterji, Aaron
1
Cheng, Ming
1
Chesnes, Matthew
1
Dai, Weijia
1
Du, Xiaomeng
1
Edelman, Benjamin
1
Feng, Youyi
1
Giachetti, Claudio
1
Hui, Xiang
1
Jin, Ginger Zhe
1
Kaumanns, Ralf
1
Lai, Zhenyu
1
Liu, Meng
1
Ma, Liye
1
Martins, Luis L.
1
McLean, Andrew P.
1
Melmane, Arun
1
Minzheong Song
1
Onoz, Ergun
1
Park, Young-hoon
1
Patro, Arun
1
Paxson, Dean A.
1
Rensmann, Jörg
1
Rindova, Violina P.
1
Schmidt, Björn B.
1
Seemann, Michael
1
Siegenheim, Veit
1
Srinivasan, Kannan
1
Su, Meng
1
Taylor, Greg
1
Xiao, Baichun
1
Yang, Wei
1
Yeow, Adrian
1
Zhang, Xiaoquan
1
Zheng, Xiaona
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
2
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
3
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->