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~person:"Alden, Dana"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Brand management ; Vol. 4
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
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2010
Persistent link: https://www.econbiz.de/10003922860
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