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~person:"Aldrich, John"
~person:"Bellman, Steven"
~person:"Levine, Brian"
~person:"Weber, Erna"
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Search: subject_exact:"Biometrie"
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Aldrich, John
Bellman, Steven
Levine, Brian
Weber, Erna
Morosan, Cristian
7
Gelb, Alan
5
Muralidharan, Karthik
5
Niehaus, Paul
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Journal of advertising research
4
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7
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1
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
3
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
4
Econometrics and psychometrics : rivers out of biometry
Aldrich, John
-
2010
Persistent link: https://www.econbiz.de/10003982454
Saved in:
5
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
6
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
7
Grundriss der biologischen Statistik : Anwendungen der mathematischen Statistik in Forschung, Lehre und Praxis
Weber, Erna
-
1986
-
9., durchges. Aufl.
Persistent link: https://www.econbiz.de/10009586478
Saved in:
8
Einführung in die Variations- und Erblichkeits-Statistik
Weber, Erna
-
1935
Persistent link: https://www.econbiz.de/10000376452
Saved in:
9
Grundriß der biologischen Statistik : Anwendungen der mathematischen Statistik in Naturwissenschaft und Technik ; mit 107 Abb. im Text u. e. Tafelanhang
Weber, Erna
-
1972
-
7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009584764
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