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~person:"Ale Ebrahim, Nader"
~person:"Jain, Varsha"
~subject:"Consumer behaviour"
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Consumer behaviour
India
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Brand image
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Celebrity endorsements
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Luxury branding
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conceptual model
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Modified Stage-Gate System
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Ale Ebrahim, Nader
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International journal of management concepts and philosophy : IJMCP
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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