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~person:"Aleti, Torgeir"
~person:"Cornelissen, Gert"
~person:"Eagle, Lynne C."
~person:"Hastings, Gerard"
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Social Marketing
47
Social marketing
47
Consumer behaviour
11
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Soziomarketing
6
Marketing management
4
Marketing theory
4
Marketingmanagement
4
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Aleti, Torgeir
Cornelissen, Gert
Eagle, Lynne C.
Hastings, Gerard
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
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Parker, Lukas
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Russell-Bennett, Rebekah
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Murphy, Maurice
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Nguyen, Dang
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9
Deshpande, Sameer
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McHugh, Patricia
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Reisch, Lucia A.
9
Wymer, Walter
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
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8
Cismaru, Magdalena
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
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Social marketing and behaviour change : models, theory and applications
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of nonprofit & public sector marketing
2
MO
2
Always learning
1
Australasian marketing journal
1
Contemporary issues in social marketing
1
Critical marketing : defining the field
1
Edward Elgar E-Book Archive
1
Elgaronline
1
European journal of marketing : EJM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
KUL Working Paper
1
Macro-social marketing insights : systems thinking for wicked problems
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing theory
1
Nonprofit marketing : sectoral applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
The Routledge companion to nonprofit marketing
1
The SAGE handbook of social marketing
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
1
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1
Relevance of
social
marketing
in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
2
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
3
Ending tyrannic man's dominion : in search of new partners and new stories
Hastings, Gerard
- In:
Stakeholder involvement in social marketing : …
,
(pp. 12-24)
.
2021
Persistent link: https://www.econbiz.de/10012419262
Saved in:
4
Broadening cultural horizons in
social
marketing
: comparing case studies from Asia-Pacific
Hay, Rachel
(
ed.
);
Eagle, Lynne C.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012293354
Saved in:
5
Ethical dimensions of
social
marketing
and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
6
A code of ethics for
social
marketing
? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
7
Positive Cueing : Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental
Cornelissen, Gert
-
2014
more efficiently (Study 3). We discuss the implications for effective
social
marketing
campaigns …
Persistent link: https://www.econbiz.de/10012709594
Saved in:
8
Social
marketing
: rebels with a cause
Hastings, Gerard
;
Domegan, Christine
-
2018
-
Third edition
Harnessing the power of marketing --
Social
marketing
principles -- The shoulders of giants -- Making it happen- the … dimensions -- Ethical issues -- Systems
social
marketing
…
Persistent link: https://www.econbiz.de/10011711894
Saved in:
9
Winds of change : engaging with conflicting perspectives in renewable energy
McCarthy, Breda
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 3-28)
.
2021
Persistent link: https://www.econbiz.de/10012317645
Saved in:
10
Social
marketing
strategies for renewable energy transitions
Eagle, Lynne C.
;
Osmond, Amy
;
McCarthy, Breda
;
Low, David
; …
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10011729912
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