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~person:"Aleti, Torgeir"
~person:"Cornelissen, Gert"
~person:"Eagle, Lynne C."
~person:"Pang, Bo"
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Search: subject:"Social marketing"
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Social marketing
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Aleti, Torgeir
Cornelissen, Gert
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Pang, Bo
Rundle-Thiele, Sharyn
39
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32
Kubacki, Krzysztof
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Social marketing and behaviour change : models, theory and applications
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Australasian marketing journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Macro-social marketing insights : systems thinking for wicked problems
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Segmentation in social marketing : process, methods and application
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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ECONIS (ZBW)
37
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1
Co-creating and evaluating
social
marketing
programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
2
Closing the confidence gap in STEM : a
social
marketing
approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
3
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
4
Relevance of
social
marketing
in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
5
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
6
Broadening cultural horizons in
social
marketing
: comparing case studies from Asia-Pacific
Hay, Rachel
(
ed.
);
Eagle, Lynne C.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012293354
Saved in:
7
Ethical dimensions of
social
marketing
and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
8
A code of ethics for
social
marketing
? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
9
Positive Cueing : Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental
Cornelissen, Gert
-
2014
more efficiently (Study 3). We discuss the implications for effective
social
marketing
campaigns …
Persistent link: https://www.econbiz.de/10012709594
Saved in:
10
Winds of change : engaging with conflicting perspectives in renewable energy
McCarthy, Breda
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 3-28)
.
2021
Persistent link: https://www.econbiz.de/10012317645
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