Cornelissen, Gert; Pandelaere, Mario; Warlop, Luk; … - 2006
we test a social marketing tool, to induce pro-environmental
consumer behavior. The tool intends to do so by changing a …-perception
theory, social marketing, accessibility-diagnosticity framework.
PROMOTING SUSTAINABLE CONSUMER BEHAVIOR
4
The call … for social marketing research to address sustainable consumption issues
has been put forward repeatedly since the early …