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~person:"Aleti, Torgeir"
~person:"Mulcahy, Rory"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
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Social marketing
18
Social Marketing
16
Consumer behaviour
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Theorie
4
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4
Jugendliche
3
Systematic review
3
Youth
3
behaviour change
3
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Bibliometrie
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Consumers experiencing vulnerability
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Advertising effects
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Arzneimittel
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Athlete management
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Athlete well-being
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Athletes
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Australia
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Australien
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Aleti, Torgeir
Mulcahy, Rory
Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Rundle-Thiele, Sharyn
6
Gordon, Ross
5
Ida, Takanori
5
Ito, Koichiro
5
Piacentini, Maria
5
Rettie, Ruth
5
Tanaka, Makoto
5
Burchell, Kevin
4
Ekström, Mathias
4
Kubacki, Krzysztof
4
Previte, Josephine
4
Sunstein, Cass R.
4
Brennan, Linda
3
Dibb, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
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Schmidt, Ulrich
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Schuster, Lisa
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Thaler, Richard H.
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Trogele, Ulrich
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Yzerbyt, Vincent
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Ante, Lennart
2
Biswas, Saswata Narayan
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Bolton, Gary E.
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Cadario, Romain
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Chandon, Pierre
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Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
Journal of social marketing : JSOCM
1
Social marketing and behaviour change : models, theory and applications
1
The journal of services marketing
1
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1
A transformative and
social
marketing
ecosystem investigation into drug use among young adults
Riedel, Aimee
;
Beatson, Amanda
;
Mulcahy, Rory
;
Keating, …
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 184-200
Persistent link: https://www.econbiz.de/10013542922
Saved in:
2
Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for
social
marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
3
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
4
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
5
Behavioral change starts in the family : the role of family communication and implications for
social
marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
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