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~person:"Alexander, Bethan"
~source:"econis"
~subject:"Strategisches Management"
~type_genre:"Fallstudie"
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
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Small store design and
marketing
effects : experiential developments in SME fashion pop-up store strategies
Alexander, Bethan
;
Bain, Jessie Kaitlin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 163-192)
.
2016
Persistent link: https://www.econbiz.de/10011582608
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