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~person:"Alexander, Ralph S."
~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
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Industrial goods
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Industrie
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Industriegüter
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Lieferantenmanagement
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Manufacturing industries
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Marketing
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Marktforschung
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Markttechnik
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Supplier relationship management
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Absatzpolitik
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Betriebswirtschaftliche Verfahrensforschung
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Alexander, Ralph S.
Backhaus, Klaus
6
Cross, James S.
4
Hill, Richard M.
3
Ammann, Paul
2
Chisnall, Peter M.
2
Kuhn, Marc
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Pförtsch, Waldemar A.
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Richter, Markus
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Voeth, Markus
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Zajontz, Yvonne
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Belz, Christian
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Bengtsson, Maria
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Chan, Ricky Y. K.
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Chisnall, Peter Michael
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Cunningham, Ross M.
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Dodge, H. R.
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Dodge, H. Robert
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Folinas, Dimitris
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Fotiadis, Thomas
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Freiseisen, Bernhard Martin
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Gil Lafuente, Ana María
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Gil-Lafuente, Jaime
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Gritsch, Stephanie
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Haehnel, Christin
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Helm, Roland
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Keller, Kevin Lane
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Kim, Namwoon
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Kock, Sören
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Kotler, Philip
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Lazer, William
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Lindgreen, Adam
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Maitland, Angus
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Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1975
-
4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194
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2
Industrial marketing
Alexander, Ralph S.
;
Cross, James S.
;
Hill, Richard M.
-
1967
-
3. ed
Persistent link: https://www.econbiz.de/10001816835
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3
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1956
Persistent link: https://www.econbiz.de/10001797561
Saved in:
4
Industrial marketing
Alexander, Ralph S.
;
Cross, James S.
;
Cunningham, Ross M.
-
1961
Persistent link: https://www.econbiz.de/10014374032
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