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~person:"Alexandris, Kostas"
~person:"Fischer, Christoph"
~subject:"Sponsorship"
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Search: subject_exact:"Professioneller Sport"
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Sponsorship
Professional sports
6
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4
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Sponsoring
4
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3
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3
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Alexandris, Kostas
Fischer, Christoph
Woisetschläger, David
7
Koronios, Konstantinos
6
Biscaia, Rui
5
Cornwell, T. Bettina
5
Nufer, Gerd
5
Backhaus, Christof
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Breuer, Markus
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Bühler, André W.
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Dreisbach, Jan
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Beiträge Sportökonomie, Sportmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
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ECONIS (ZBW)
4
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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
2
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
3
Ausgewählte Aspekte des Ligasponsorings am Beispiel des europäischen Profifußballs
Fischer, Christoph
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 89-100)
.
2005
Persistent link: https://www.econbiz.de/10003295878
Saved in:
4
Ligasponsoring im Profifußball
Fischer, Christoph
-
2004
Persistent link: https://www.econbiz.de/10002604617
Saved in:
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