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~person:"Alexandris, Kostas"
~subject:"Professional sports"
~subject:"reputation transfer"
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Professional sports
reputation transfer
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Football
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Greece
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Alexandris, Kostas
Kruse, Jörn
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Quitzau, Jörn
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Enderle, Gregor
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Franck, Egon
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Parlasca, Susanne
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Wolf, Dieter
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Cornwell, T. Bettina
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De Kepper, Christophe
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International journal of advertising : the quarterly review of marketing communications
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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
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