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~person:"Alfaro, Manuel"
~person:"Gyrd-Jones, Richard I."
~subject:"Stakeholder"
~subject:"brand management"
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brand management
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Alfaro, Manuel
Gyrd-Jones, Richard I.
Esch, Franz-Rudolf
4
Kernstock, Joachim
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Langner, Tobias
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Tomczak, Torsten
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Makasi, Africa
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
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2
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
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