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~person:"Alharthi, Sager"
~person:"Higgins, Matthew"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Emerging research on Islamic marketing and tourism in the global economy
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Determinants of Saudi consumers' willingness to participate in cause-related marketing (CRM) campaigns
Alharthi, Sager
;
Valenzuela, Fredy-Roberto
;
Fisher, Josie
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 42-69)
.
2015
Persistent link: https://www.econbiz.de/10010417097
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Cause-related marketing : ethics and the ecstatic
Smith, Warren
;
Higgins, Matthew
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2008
Persistent link: https://www.econbiz.de/10003717737
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