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~person:"Ali, Jabir"
~person:"Hehn, Patrick"
~subject:"Marktforschung"
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Wirkung von Duft in der Markenführung
Hehn, Patrick
;
Silberer, Günter
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 41-63)
.
2008
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