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~person:"Ali, Khudejah"
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Ali, Khudejah
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Measuring attitude toward the ad : a test of using arbitrary scales and "p < .05" criterion
Li, Cong
;
Ali, Khudejah
- In:
International journal of market research
63
(
2021
)
5
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012625172
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