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~person:"Alizadeh, Ali"
~person:"Bauer, Christine"
~person:"Gupta, Sunil"
~subject:"Online-Marketing"
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Online-Marketing
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Mobile Anwendung
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Alizadeh, Ali
Bauer, Christine
Gupta, Sunil
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3
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3
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3
Moro, Sérgio
3
Rita, Paulo
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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Pervasive advertising
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ECONIS (ZBW)
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Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash
;
Alizadeh, Ali
;
Quach, Sara
;
Hamelin, Nicolas
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Saved in:
2
Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
3
App schlägt Anzeige
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10009722356
Saved in:
4
For mobile devices, think apps, not ads
Gupta, Sunil
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009724081
Saved in:
5
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
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