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~person:"Allan, David"
~person:"Caro, Jean-Yves"
~person:"Diamond, Edwin"
~person:"Hansen, Flemming"
~type_genre:"Article in journal"
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Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
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2
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
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3
Annoncorernes interesse in TV-reklame
Hansen, Flemming
- In:
Erhvervsøkonomisk tidsskrift
50
(
1986
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10001020024
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