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~person:"Allman, Helena F."
~subject:"Brand image"
~subject:"Food"
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Allman, Helena F.
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Handbook on cross-cultural marketing
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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
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