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~person:"Almeida, Stefânia Ordovás de"
~subject:"Social web"
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Almeida, Stefânia Ordovás de
Harrigan, Paul
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de
;
Scaraboto, Daiane
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 29-42
Persistent link: https://www.econbiz.de/10011949493
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