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~person:"Almwajeh, Omar"
~person:"Moser, H. R."
~subject:"United States"
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Search: subject_exact:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
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Services marketing
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USA
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Advertising
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Werbung
4
Consumer behaviour
3
Konsumentenverhalten
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Physicians
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1986-2006
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1995 ; 2011
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Advertising effects
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Betriebliche Finanzwirtschaft
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Betriebliche Liquidität
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Consumer attitudes
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Dienstleistungssektor
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physician advertising
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physician image
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services marketing
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Almwajeh, Omar
Moser, H. R.
De Chernatony, Leslie
2
Freeman, Gordon L.
2
Hoffman, K. Douglas
2
Johnson, Eugene Manfred
2
Khan, Mahmood A.
2
Lee, Seoki
2
Magnini, Vincent P.
2
McDonald, Malcolm
2
Oyewole, Philemon
2
Suh, Eunju
2
Adjei, Mavis T.
1
Al-Sulaiti, Khalid I.
1
Albrecht, Karl
1
Andreasen, Alan R.
1
Aurand, Timothy W.
1
Banet-Weiser, Sarah
1
Bateson, John E. G.
1
Beard, Fred
1
Berry, Leonard L.
1
Blacher-Wilson, Felicia
1
Bloch, Thomas M.
1
Blocker, Christopher P.
1
Blut, Markus
1
Bogers, Carl A.
1
Bridson, Kerrie
1
Capon, Noel
1
Carù, Antonella
1
Chadee, Doren
1
Chen, Bintong
1
Chen, Jing
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Chung-Herrera, Beth G.
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Clark, Melissa N.
1
Clow, Kenneth E.
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Cole, Henry S.
1
Coleman, Joseph W.
1
Cova, Bernard
1
Crompton, John L.
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Crutchfield, Tammy Neal
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Services marketing quarterly
2
Health marketing quarterly
1
Journal of hospital marketing & public relations
1
Journal of international marketing and marketing research
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ECONIS (ZBW)
5
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1
An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.
;
Johns Jr., Horace E.
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
Saved in:
2
An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Services marketing quarterly
31
(
2010
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
Saved in:
3
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
4
Applying Altman Z-Score Model of bankruptcy on service organizations and its implications on marketing concepts and strategies
Al-Sulaiti, Khalid I.
;
Almwajeh, Omar
- In:
Journal of international marketing and marketing research
32
(
2007
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10003477405
Saved in:
5
A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
Saved in:
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