Rita, Paulo; Moro, Sérgio; Mealha, Marta; Radu, Lucian - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17
Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...