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~person:"Alnuaimi, Azza"
~person:"Weinberg, Matthew"
~source:"econis"
~subject:"Marketing"
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Search: subject_exact:"Elektrohaushaltsgeräteindustrie"
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Marketing
Hausgeräteindustrie
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Home appliance industry
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Fusion
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Merger
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Preismanagement
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Pricing strategy
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Takeover
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Übernahme
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Brand image
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Consumer behaviour
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Alnuaimi, Azza
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Ketait, Meerah
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Managing in uncertain times
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ECONIS (ZBW)
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Haier : beat the heat
Michael, Ian
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AlQassimi, Sarah
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Ketait, Meerah
; …
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2012
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