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~person:"Alpert, Frank"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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