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~person:"Alves, Helena"
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Alves, Helena
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Journal of nonprofit & public sector marketing
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International review on public and non-profit marketing
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1
Social
marketing
and online social support structure in contexts of treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
3
,
pp. 311-350
Persistent link: https://www.econbiz.de/10013359083
Saved in:
2
Examining social capital and online social support links : a study in online health communities facing treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 57-94
Persistent link: https://www.econbiz.de/10012428314
Saved in:
3
Uncovering the use of the social support concept in
social
marketing
interventions for health
Baptista, Nuno
;
Alves, Helena
;
Pinho, José Carlos
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10012802209
Saved in:
4
The who, where, and when of
social
marketing
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
4
,
pp. 288-311
Persistent link: https://www.econbiz.de/10008808880
Saved in:
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