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~person:"Alwi, S. F. Syed"
~person:"Suppliet, Moritz"
~subject:"Markenimage"
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Markenimage
Brand architecture
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Markenarchitektur
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Arzneimittelmarkt
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Pharmaceutical industry
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Pharmaceutical market
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Pharmaindustrie
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Arzneimittel
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Brand
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Brand management
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Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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Pharmaceuticals
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Product quality
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Produktqualität
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Advertising
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Advertising spillovers
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Brand image
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Competition
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Competitive strategy
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Deutschland
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Grauer Markt
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Spillover effect
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Spillover-Effekt
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Umbrella branding
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Welfare analysis
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Welt
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Wettbewerb
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Wettbewerbsstrategie
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Wohlfahrtsanalyse
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Alwi, S. F. Syed
Suppliet, Moritz
Hakenes, Hendrik
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Peitz, Martin
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Balmer, John M. T.
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Brunninge, Olof
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Barnier, Virginie de
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Sharifah Faridah Syed Alwi
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Discussion paper / Center for Economic Research, Tilburg University
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ECONIS (ZBW)
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
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