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~person:"Amar, Reuven"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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Amar, Reuven
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Journal of marketing communications
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Theory construction and data analysis in marketing communication : a facet analytical approach
Hornik, Jacob
;
Cohen, Erik H.
;
Amar, Reuven
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10003820489
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