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~person:"Amarantini, David"
~source:"econis"
~subject:"Forschung"
~subject:"Neuroeconomics"
~subject:"Werbewirkung"
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Amarantini, David
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Journal of advertising research
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ECONIS (ZBW)
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How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
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