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~person:"Amatulli, Cesare"
~subject:"Luxury goods"
~type_genre:"Aufsatz im Buch"
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Developing successful global strategies for marketing luxury brands
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Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
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