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~person:"Amoako, George Kofi"
~person:"Leonidou, Constantinos N."
~person:"Xue, Fei"
~subject:"Advertising"
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1988-2007
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Amoako, George Kofi
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Xue, Fei
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Green marketing and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
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2
Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
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3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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4
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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5
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
6
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
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