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~person:"Amoako, George Kofi"
~person:"Leonidou, Constantinos N."
~subject:"Advertising"
~subject:"Green marketing"
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Advertising
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3
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3
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1988-2007
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Amoako, George Kofi
Leonidou, Constantinos N.
Hinson, Robert
7
Khare, Arpita
7
Bang Nguyen Viet
6
Kumar, Prashant
6
Agrawal, Rajat
5
Chen, Yu-Shan
5
Gautam, Aditya
5
Grant, John
5
Han, Heesup
5
Hartmann, Patrick
5
Kupp, Martin
5
Leonidou, Leonidas C.
5
Nath, Vishnu
5
Sharma, Vinay
5
Adeola, Ogechi
4
Adisa, Isaiah
4
Ambec, Stefan
4
Chang, Ching-Hsun
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De Donder, Philippe
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Delmas, Magali A.
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Errichiello, Oliver Carlo
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Iannuzzi, Al
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Khandelwal, Utkal
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Kirgiz, Ayca Can
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Lin, Jialing
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M, Manida
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Muralidharan, Sidharth
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Paço, Arminda M. Finisterra do
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Polonsky, Michael J.
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Polonsky, Michael Jay
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Song-Turner, Helen
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Zhang, ZhongXiang
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Zschiesche, Arnd
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Adae, Eric Kwame
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Apaolaza-Ibáñez, Vanessa
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Society and business review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
9
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1
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
2
Green marketing and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
3
Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.
;
Skarmeas, Dionysis
- In:
Journal of business ethics : JOBE
144
(
2017
)
2
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
Saved in:
4
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
5
Resources and capabilities as drivers of hotel environmental marketing strategy : implications for competitive advantage and performance
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 94-110
Persistent link: https://www.econbiz.de/10009687038
Saved in:
6
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
Saved in:
7
Research into environmental marketing/management : a bibliographic analysis
Leonidou, Constantinos N.
;
Leonidou, Leonidas C.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 68-103
Persistent link: https://www.econbiz.de/10009007633
Saved in:
8
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
9
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
Saved in:
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