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~person:"Anand, Bharat N."
~person:"Burtch, Gordon"
~person:"Hartmann, Wesley R."
~subject:"Television"
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Television
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Anand, Bharat N.
Burtch, Gordon
Hartmann, Wesley R.
Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
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Beal, Virginia
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Journal of economics & management strategy : JEMS
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Television and Digital Advertising : Second Screen Response and Coordination with Sponsored Search
Hill, Shawndra
-
2017
We consider the potential to improve the efficiency and efficacy of broader advertising efforts through cross-channel coordination. Past work has demonstrated a positive relationship between television advertising and online search activity. Here, we consider the types of devices on which search...
Persistent link: https://www.econbiz.de/10012964689
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2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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3
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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4
The effectiveness and targeting of television advertising
Shachar, Ron
- In:
Journal of economics & management strategy : JEMS
7
(
1998
)
3
,
pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
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