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~person:"Anand, Bharat N."
~person:"Hartmann, Wesley R."
~person:"Zhu, Yi"
~subject:"Television"
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Television
Fernsehwerbung
9
Television advertising
9
Advertising effects
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Consumer behaviour
5
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5
Konsumentenverhalten
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advertising
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television
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1995
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Anand, Bharat N.
Hartmann, Wesley R.
Zhu, Yi
Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Beal, Virginia
4
Sørgard, Lars
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Bellman, Steven
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Ekelund, Robert B.
2
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2
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2
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2
Jackson, John D.
2
Joo, Mingyu
2
Kent, Robert J.
2
Sharp, Byron
2
Sánchez-Tabernero, Alfonso
2
Varan, Duane
2
Wright, Donald J.
2
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Artero, Juan P.
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Avery, Rosemary J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
3
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The effectiveness and targeting of television advertising
Shachar, Ron
- In:
Journal of economics & management strategy : JEMS
7
(
1998
)
3
,
pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
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