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~person:"Anand, Bharat N."
~person:"Schütz, Tobias"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Quantitative marketing and economics : QME
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Targeted advertising as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
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Der Sandburgenbau der Mediaselektion
Schwaiger, Manfred
;
Schütz, Tobias
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2005
)
2
,
pp. 78-83
Persistent link: https://www.econbiz.de/10003144821
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