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~person:"Anderson, Eric"
~person:"Zarrella, Dan"
~subject:"Internet marketing"
~subject:"Unternehmen"
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Anderson, Eric
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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric
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2010
Persistent link: https://www.econbiz.de/10008653457
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2
The social media marketing book
Zarrella, Dan
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2010
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1. ed.
Persistent link: https://www.econbiz.de/10003879411
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3
Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric
-
2010
Surviving the Customer -- Zero-Sum Games in Traditional Marketing -- The Prisoner’s Dilemma and the Emergence of Cooperation -- Consumer Revolt and the Rising Cost of Defection -- Sustaining Marketer-Consumer Cooperation through Coordination Games -- Crowdsourcing and Schelling’s Theory of...
Persistent link: https://www.econbiz.de/10013522812
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4
The science of marketing : when to tweet, what to post, how to blog, and other proven strategies
Zarrella, Dan
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2013
Persistent link: https://www.econbiz.de/10009750512
Saved in:
5
Das Social Media Marketing-Buch
Zarrella, Dan
-
2010
Einsteigertauglicher Ratgeber zu aktuellen Möglichkeiten, im Internet (mittels sog. Social-Media-Plattformen) Markenpflege und Werbung zu betreiben, um mit Partnern oder Kunden in Kontakt zu treten. (Roland Roth-Steiner)
Persistent link: https://www.econbiz.de/10008655329
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