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~person:"Anderson, Eric T."
~person:"Chen, Ying-Ju"
~subject:"Advertising effects"
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Advertising effects
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Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Advertising competition and industry channel structure
Wang, Chih-jen
;
Chen, Ying-Ju
;
Wu, Chi-cheng
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009125069
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2
Channel pass-through of trade promotions
Nijs, Vincent
;
Misra, Kanishka
;
Anderson, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10003967733
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