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~person:"Anderson, Erin"
~person:"Chandon, Pierre"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
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2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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2
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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3
Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.
;
Dalsace, Frédéric
;
Anderson, Erin
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2004
Persistent link: https://www.econbiz.de/10002115442
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4
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
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1999
Persistent link: https://www.econbiz.de/10001412778
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