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~person:"Anderson, James C."
~subject:"Customer value"
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Customer value
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Anderson, James C.
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Journal of business-to-business marketing
1
Rethinking marketing : developing a new understanding of markets
1
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ECONIS (ZBW)
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
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2
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
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