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~person:"Anderson, Simon P."
~person:"Bickart, Barbara A."
~person:"Scharfenkamp, Katrin"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Can your business have one million friends? : understanding and using blogs as one-to-one mass media
Kim, Soyean
;
Bickart, Barbara A.
;
Brunel, Frédéric F.
; …
- In:
Organizations and social networking : utilizing social …
,
(pp. 125-152)
.
2013
Persistent link: https://www.econbiz.de/10009768696
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