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~person:"Anderson, Simon P."
~person:"Hillebrand, Rainer"
~subject:"Theory"
~subject:"Werbesendung"
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The advertising-financed business model in two-sided media markets
Anderson, Simon P.
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Jullien, Bruno
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2016
Persistent link: https://www.econbiz.de/10011419942
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
Persistent link: https://www.econbiz.de/10012879385
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