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~person:"Andersson, Linn"
~person:"Battenfeld, Dirk"
~person:"Bertini, Marco"
~type_genre:"Fallstudie"
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Innovation in pricing : contemporary theories and best practices
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Nachhaltigkeitsorientierte Preispolitik : Fallstudie: dm-drogerie markt GmbH + Co. KG
Battenfeld, Dirk
- In:
Nachhaltigkeitsmarketing : eine fallstudienbasierte …
,
(pp. 279-297)
.
2015
Persistent link: https://www.econbiz.de/10010442218
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Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas L.
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 46-66)
.
2013
Persistent link: https://www.econbiz.de/10009628030
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The upstart's assault
Bertini, Marco
;
Kumar, Nirmalya
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 159-163
Persistent link: https://www.econbiz.de/10008658584
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