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~person:"Andersson, Tommy D."
~person:"Manzenreiter, Wolfram"
~person:"Nadeau, John"
~subject:"Advertising effects"
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Journal of sport management : the official journal of the North American Society of Sport Management
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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