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~person:"Andonova, Yana"
~person:"Baek, Heon"
~subject:"Social Web"
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Search: subject:"media behavior"
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Journal of marketing communications
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Service business
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Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
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2
Revisiting media selection in the digital era : adoption and usage
Huang, Yunchu
;
Yang, Chang-Gyu
;
Baek, Heon
;
Lee, Sang Gun
- In:
Service business
10
(
2016
)
1
,
pp. 239-260
Persistent link: https://www.econbiz.de/10011722244
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