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~person:"Andreff, Wladimir"
~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~subject:"Firmenimage"
~type_genre:"Reprint"
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Naresh K. Malhotra
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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