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~person:"Andreini, Daniela"
~person:"Lehmann, Donald R."
~person:"Meffert, Heribert"
~subject:"Beziehungsmarketing"
~subject:"Consumer goods marketing"
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Search: subject:"Marketingtheorie"
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Beziehungsmarketing
Consumer goods marketing
Marketingtheorie
28
Marketing theory
27
Marketing
11
Theorie
11
Theory
11
Bibliometrics
6
Bibliometrie
6
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5
Marketingmanagement
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Brand image
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Deutschland
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Relationship marketing
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Betriebswirtschaftslehre
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Business economics
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Consumer behaviour
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Consumer culture theory
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Customer value
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History of economic thought
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Konsumentenverhalten
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Kundenwert
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Literature review
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Service-Dominant Logic
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Andreini, Daniela
Lehmann, Donald R.
Meffert, Heribert
Sheth, Jagdish N.
11
Armstrong, Gary
9
Grönroos, Christian
8
Kotler, Philip
8
Kumar, V.
8
Vargo, Stephen L.
7
Verhoef, Peter C.
7
Lusch, Robert F.
6
Albers, Sönke
4
Bruhn, Manfred
4
Gummerus, Johanna
4
Huber, Frank
4
Neslin, Scott A.
4
Tadajewski, Mark
4
Busser, James A.
3
Donkers, Bas
3
Herrmann, Andreas
3
Homburg, Christian
3
Krafft, Manfred
3
Palmatier, Robert W.
3
Shulga, Lenna V.
3
Wübben, Markus
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
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Alexander Joseph Ibnu Wibowo
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Ballensiefen, Benjamin
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Brodie, Roderick J.
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Dai, Hua
2
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2
Doorn, Jenny van
2
Feddersen, Christian
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Frow, Pennie
2
Gierl, Heribert
2
Gummesson, Evert
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Journal of business research : JBR
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of marketing
1
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ECONIS (ZBW)
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
2
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
4
General Marketing oder sektorale Spezialisierung : was können Industrie- und Konsumgütermarketing voneinander lernen?
Meffert, Heribert
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 109-142)
.
2007
Persistent link: https://www.econbiz.de/10003435661
Saved in:
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