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~person:"Andreoni, James"
~person:"Bennett, Roger"
~person:"Wendt, Wolf Rainer"
~subject:"Marketing management"
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Andreoni, James
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International journal of nonprofit and voluntary sector marketing
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Journal of marketing management : MM
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Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements
Bennett, Roger
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10011493112
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The use of marketing metrics by British fundraising charities : a survey of current proctive
Bennett, Roger
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 959-989
Persistent link: https://www.econbiz.de/10003604029
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