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~person:"Andreoni, James"
~person:"Petty, Ross D."
~person:"Stafford, Marla Royne"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising regulation
8
Werbebeschränkung
8
USA
5
United States
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Advertising
4
Werbung
4
Children
2
Consumer behaviour
2
Food
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1879-2009
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Aufsatz in Zeitschrift
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Andreoni, James
Petty, Ross D.
Stafford, Marla Royne
Nelson, Jon Paul
6
Taylor, Charles Raymond
4
Langford, Paul
3
Rao, Anita
3
Saffer, Henry
3
Tremblay, Victor J.
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Boddewyn, Jean J.
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2
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2
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2
Freeman, Gordon L.
2
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2
Geylani, Tansev
2
Moser, H. R.
2
Rotfeld, Herbert Jack
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Wu, Yue
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Journal of historical research in marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
American economic journal : a journal of the American Economic Association
1
International journal of consumer studies
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
8
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1
Satisfaction guaranteed : when moral hazard meets moral preferences
Andreoni, James
- In:
American economic journal : a journal of the American …
10
(
2018
)
4
,
pp. 159-189
Persistent link: https://www.econbiz.de/10011950338
Saved in:
2
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
3
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
4
The historic development of modern US advertising regulation
Petty, Ross D.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 524-548
Persistent link: https://www.econbiz.de/10011448293
Saved in:
5
From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
Saved in:
6
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
7
Recognizing consumer issues in DTC pharmaceutical advertising
Stafford, Marla Royne
;
Myers, Susan D.
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10003751236
Saved in:
8
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
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