//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Andreu, Luisa"
~subject:"Advertising"
~subject:"Service-dominant logic"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Service-dominant logic
Betriebliche Wertschöpfung
2
Customer integration
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Service-Dominant Logic
2
Value co-creation
2
Value creation
2
Behinderte
1
Beziehungsmarketing
1
Bundling strategy
1
Customer value
1
Dienstleistung
1
Dienstleistungsqualität
1
Disabled customers
1
Disabled persons
1
Gastgewerbe
1
Gesundheitswesen
1
Health care system
1
Healthcare marketing
1
Hospitality industry
1
Hotel industry
1
Hotellerie
1
Kundenwert
1
Leistungsbündel
1
Medical device industry
1
Medizinprodukteindustrie
1
Relationship marketing
1
Service Dominant Logic
1
Service quality
1
Services
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Andreu, Luisa
Vargo, Stephen L.
24
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Grönroos, Christian
4
Gummerus, Johanna
4
Nöcker, Ralf
4
Brodie, Roderick J.
3
Bruhn, Manfred
3
Busser, James A.
3
Frow, Pennie
3
Hughes, Tim
3
Kerr, Gayle
3
Kluxen, Bodo
3
Löbler, Helge
3
Payne, Adrian
3
Pilarczyk, Bogna
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Tadajewski, Mark
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albers, Sönke
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Ballantyne, David
2
Barrutia, José M.
2
Bettas, Nikolaos
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
Edvardsson, Bo
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
more ...
less ...
Published in...
All
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Application of Service Dominant Logic to the medical device industry
Wells, Robert A.
;
Gallarza, Martina G.
;
Andreu, Luisa
; …
- In:
International review on public and non-profit marketing
12
(
2015
)
3
,
pp. 207-235
Persistent link: https://www.econbiz.de/10011410775
Saved in:
2
Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana
;
Andreu, Luisa
;
Cervera, Amparo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->